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Synopsis

This book argues that the core of strategic thinking and processes rests on the organization and its leaders developing newly imagined solutions to the opportunities opened up by the uncertainties and unknowns that firms face. It stresses the importance of judgment in strategy, and that it is essential to address the uncertainties and express the firm's particular business model for dealing with them, in order to create value. It shows how through language andcommunication the strategist can create meaning that gives the firm identity and purpose. The book outlines a structured practice that managers and consultants might chose to follow. With appendices oncasework, teaching strategy, current strategy texts, and further reading this book makes an important contribution to our understanding of the practice of strategy, opening up new approaches for managers, consultants, strategy teachers and students.