Free Download The Design of Business Book PDF
Download Free The Design of Business Book PDF
ByRoger L. Martin
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“Books can be dangerous. The best ones should be labeled ‘This could change your life.’” –Helen Exley
Synopsis
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R&D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.
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