Download Free Small Business Management and Entrepreneurship PDF

Download Free Small Business Management and Entrepreneurship Online Book

ByDavid Stokes,Nicholas Wilson,Nick Wilson

Small Business Management and Entrepreneurship

Total Download

36

“A book is a device to ignite the imagination.” -Alan Bennett

Synopsis

Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.