Download Free Questionnaire Design for Business Research Online Book PDF
Free Download Questionnaire Design for Business Research Book PDF
ByCarey V. Azzara
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“The most technologically efficient machine that man has ever invented is the book.” –Northrop Frye
Synopsis
Questionnaire Design for Business Researchprovides a wealth of examples that clearly demonstrate how to design research questions. The book demonstrates how to structure an entire questionnaire, including screening questions, skip logic, test plans, and a discussion of the dangers posed by overly long questionnaires. In addition, the text walks you through the seventeen answers to the question: 'What's wrong with my questionnaire?'
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